The Great Courses Plus variations down in UK for first TV plan

Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK.

Scheduled to air on famous brands More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive selection of online courses offered to lifelong learners, with the business trying to expand into new markets following continued success back home.

As fresh lockdown measures release more hours for people to pursue new interests, The Great Courses Plus is touching down with 1000s of streaming videos on a huge selection of topics: ranging from the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series a pleasurable escape, with esteemed academics on hand to steer users through their voyage of discovery.

Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We are excited to expand our presence in the UK, introducing our streaming product to new clients and making 1000s of educational videos accessible. Our content is led by renowned subject-matter experts, hand-selected for their ability to teach – we are excited for new UK customers to have and study on us.”

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